PurplePaste

Toyota's marketing efforts for the Scion brand have been untraditional from the onset, and it's interesting to see what niche audiences they are attempting to attract, especially with the broad net that they cast into the web. I was surprised when they launched a virtual Scion storefront in Second Life last year, even more so when I heard that Scion was shifting their marketing away from MySpace because "it viewed MySpace as 'too mainstream.'"

Now DeviantArt is hosting a Skin A Scion contest, where artists are provided with Scion templates and can use their Photoshop kung-fu to create the ultimate paint job. If they are looking for some absolutely killer, jaw-dropping designs, then they have gone to the right place.

The real kicker... the sole winner takes home the Scion model of their choice. I love my tC, but I wouldn't mind upgrading to a model that didn't have dings in the door. If only my Photoshop skills weren't limited to web mockups and photo retouching...